Work

Selected work.

What we did and who we did it for, shown with each client's blessing. The rest we walk through in person.

CANDYCITY: the CandyCeuticals brand world render.

CandyCeuticals.

Brand · Commerce

A functional-candy brand taken from concept to market. Verseva built the brand system end to end: identity, voice, and a full brand world; packaging direction and product-line naming; the e-commerce storefront; and the retail sell-in materials behind its first accounts. One firm across strategy, design, and shipped commerce.

getcandyceuticals.com

UFITRA.

Brand · Platform

Brand and product for a fitness platform network. Verseva shaped the identity system and built the consumer experience across training, community, wellness, and an in-app marketplace, plus the partner console that runs behind it.

Embedded product leadership from concept through live beta, architected so one codebase serves sister brands white-label.

Three screens of the UFITRA fitness platform: home, training, and marketplace.